Thursday, May 11, 2006

Role, Value of Internet Marketing Expands for Realtors

The National Association of Realtors Center for Realtor Technology released its 2006 Realtor Technology Survey today, with some interesting findings. It's worth scanning through the full report (it's just 40 pages), but here were some highlights that stuck out to us:

* 56% of respondents spend more than $1,000 a year on technology
* The Internet was the highest-ranked source of leads for respondents behind referrals and repeat business
* In just the past year, the percent of respondents who generate leads from the Internet has grown from 30% to 42%. BUT, only 21% of those agents are happy with the volume of Internet leads they currently receive
* 50% of respondents report that they respond to their leads in two hours or less
* Only 24% of respondents keep in touch with past clients on a monthly basis
* More respondents had heard of HouseValues than any other real estate Web site except