The Loan Page featured in Inman News

HouseValues' mortgage arm was featured in Inman News today, as part of a three-party series on leading technology trends in the mortgage industry. HouseValues leads the story, including comments from Kevin Akeroyd (pictured at right) on the shrinking mortgage market and need for technology solutions by mortgage brokers nationwide:

"As the market is shrinking, transaction volumes are going down, commissions are getting squeezed. It's a tougher market if you are a mortgage broker," Kevin said. "That has made people get more creative and aggressive on how they are going to acquire new customers. We have seen this translate into a much larger adoption of the Internet lead category, both in the real estate side and the mortgage side."

You can read more about Kevin, HouseValues and the rest of the online mortgage lead generation story here.