Differentiating with HouseValues

Gotta love what Ken Luttrell, a subscriber with Keller Williams in Springfield, MO is doing to differentiate himself with consumers and demonstrate his superior marketing strategy.

Check on the home page of his Web site, where he promotes how he'll gain maximum leverage for his customers' listings should they work with him. That's smart marketing, and a big advantage HouseValues gives its customers to win more listings and close more business. Using this strategy, Ken has already secured three listings in the past two months.

Great job Ken!