Friday, September 15, 2006

A great group in Denver

It was my privilege to join a lively group of 10 agents for dinner at Il Fornaio in the Denver Tech Center earlier this week.

I enjoyed meeting with this group and learning about the opportunities and challenges in the Denver market and how HouseValues can help them in their businesses. Agents are having good success making Market Leader the center of their business. Potential buyers and sellers put high demands on the agents time and agents need to be responsive to have the best chance of winning the business. One customer said: "I do what Market Leader tells me to do every day".

Throughout the dinner we addressed many topics. A couple that stood out for me:
* Build teams with unique and varied skill sets and learn how to delegate more.
* Be willing to not take a listing if you and the seller don't agree on list price.
* Check in with your sellers weekly to hear both the good and the bad (mostly the challenges - what are you doing, why aren't we getting enough showings, etc).
* Use this time to address the sellers concerns.
* You can't control the demand in the market, but you can manage your relationship with your customers.

Best sources of prospecting today: Sphere of Influence, Referrals, and Internet Lead Generation.